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      <image:title>Stuff, things, items and thoughts - For Artists: building and maintaining a sustainable digital presence</image:title>
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      <image:title>Stuff, things, items and thoughts - For Artists: building and maintaining a sustainable digital presence - Benefits of Creating Quality Content:</image:title>
      <image:caption>It can increase your social media engagement by giving the fans of your work something valuable to share and talk about. It can help you rank higher in search results. Google love fresh, relevant and quality long form content. It’s a great way to increase your credibility and position your brand as a thought-leader. It helps you to nurture the humans following art and generate new humans who’ve never heard of your work. Try creating a landing page which asks people to give their contact details in exchange for access to exclusive content.</image:caption>
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      <image:title>Stuff, things, items and thoughts - For Artists: building and maintaining a sustainable digital presence - Organic SEO Tips:</image:title>
      <image:caption>First assess your website’s SEO as it stands. To do so set up a Google Webmaster account. All you have to do is register, verify your domain name and follow the outlined steps. Google will give you tailored tips on the SEO elements your website needs to address. When you’re creating fresh content, make sure you’re filling in all the metadata Google asks for. Worth remembering: Google search spiders can only read and understand words so it’s important to add meta descriptions to your images too. Google now looks for and ranks for longer tail keywords – each one of your website pages should have a specific theme or topic. And remember: never stuff your pages with keywords as you will be penalized. Google prefers in-depth content and has indicated that longer posts of 1,500 to 2,000-word length are rewarded accordingly. Quality is always key.</image:caption>
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      <image:title>Stuff, things, items and thoughts - For Artists: building and maintaining a sustainable digital presence - Social Media Tips:</image:title>
      <image:caption>Choose your social media sites wisely – it’s best for artists to concentrate on a few select social media channels. Any more and you might not have the time to manage them all. The only channels you should be using are the ones your audience are using. Take advantage of free analytics. The major social media channels like LinkedIn, Facebook and Twitter give a quick and easy-to-understand synopsis of how your posts and pages are performing. Identify with key influencers in your industry and engage with them. Those with a high Klout score are a great place to start. The goal is to eventually get people with a large social media presence to share your content. But first you’ve got some relationship building to do – try offering favor and/or sharing their content. Use a scheduling tool like Hootesuite or Buffer to schedule your posts to send throughout the day. Choose the times that give you the highest traffic and social media engagement.</image:caption>
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    <loc>https://www.deathetcabbage.com/art-advising-blog/2019/2/12/death-and-cabbage-demystified-what-is-the-role-of-art-advisers</loc>
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      <image:title>Stuff, things, items and thoughts - Death and Cabbage Demystified: What is the role of art advisers?</image:title>
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    <lastmod>2025-05-09</lastmod>
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